My Cart


About Us


Often the spark of passion is lit many years before it truly burns brightly, and this is indeed true for Tracey Watkins, founder, owner and designer at what is now one of Australia’s most sought after, and loved fashion labels in White Label Noba.

Her story is one of being inspired by an Australian legend and many years later, fulfilling a dream to create beautifully crafted and curated fashion pieces that women of all sizes celebrate. The sparkle and flow of luxe fabric is the result of realising this dream. Always a creative with an eye for colour, cut and contrast, Tracey studied Interior Design and ran her own studio. It was during her studies that she worked, and modelled for Maggie Tabberer, iconic Australian fashion leader and role model for millions.



White Label Noba is a very special label. It’s one that celebrates all woman, of any age and size.



White Label Noba is an alluring compilation of sophisticated lifestyle pieces - dreamy, feminine silks, luxurious cottons and classic clean colours to create a simple elegance which highlights the unique beauty and confidence of every woman. Proudly Brisbane-based yet international in every stitch and sequin, White Label Noba is a fashion piece to love, always.

Hello You!

Join our mailing list


Receive all the latest on

White Label Noba
sales, events and news

straight to your inbox xx