We are proud to be celebrating 11 years of White Label Noba.

Thank you for being part of our story.

Discover the Allure of White Label Noba: Your Ultimate Source for Sophisticated Lifestyle Pieces! Indulge in Dreamy, Feminine Silks, Luxurious Cottons, and Timeless, Clean Colors. Elevate Your Style with Effortless Elegance, Celebrating the Unique Beauty and Confidence of Every Woman. Proudly Brisbane-based, Our Fashion Knows No Boundaries - Embrace International Chic with Every Stitch and Sparkle. Fall in Love with White Label Noba, Your Eternal Fashion Companion!

white label noba


Often the spark of passion is lit many years before it truly burns brightly, and this is indeed true for Tracey Watkins, founder, owner and designer of Australia’s most sought after, and loved fashion labels in White Label Noba.

Tracey's story is one of being inspired by an Australian legend and many years later, fulfilling a dream to create beautifully crafted and curated fashion pieces that women of all sizes celebrate. The sparkle and flow of luxe fabric is the result of realising this dream. Always a creative with an eye for colour, cut and contrast, Tracey studied Interior Design and ran her own studio. It was during her studies that she worked for Maggie Tabberer, iconic Australian fashion leader and role model for millions.

White Label Noba is a very special label. It’s one that celebrates all women, of any age and size.

White Label Noba is an alluring compilation of sophisticated lifestyle pieces - dreamy, feminine silks, luxurious cottons and classic clean colours to create a simple elegance which highlights the unique beauty and confidence of every woman. Proudly Brisbane-based yet international in every stitch and sparkle, White Label Noba is a fashion piece to love, always.